There are a number of definitions categorising Business Intelligence as its implementation can vary between organisations. Fundamentally Business Intelligence is the strategic and operational use of people, processes and data to improve decision-making and business performance.
Practically, Business Intelligence allows for greater customisation and improved delivery of organisational reporting and by accessing historical and current transactional data, can help to streamline processes, improve efficiencies, increase profitability and better identify future business trends and movements. It can also help to identify improvement opportunities and provide a better understanding of customer or client behaviour and expectations.
Business intelligence is primarily the linking of dissimilar or disconnected data and using it in new and innovative ways in order to improve business performance.
For more information on how Business Intelligence can assist your organisation please make contact for a complimentary discussion.